Playbook #1
Go To Market Playbook
Pressure-test positioning, pricing, pipeline, and the first repeatable sales motion.
GO TO MARKETOverview
Build the motion you can explain, measure, and repeat.
2 min
GTM Series
Part 1
Top 5 Biggest Mistakes in Startup SaaS Pricing
GTM Series
Part 2
How to Build Scalable SaaS Pricing
GTM Series
Part 3
How to Sell 6-Figure SaaS Deals to Enterprise
GTM Series
Biggest Mistakes to Avoid
Mistake 1
Not Knowing Your Enterprise Buyer
ENTERPRISE
GO TO MARKET
Mistake 2
Not Upselling in Stages
ENTERPRISE
GO TO MARKET
Mistake 3
Selling Early Adopters at Overly Low Prices
PRICING
GO TO MARKET
Mistake 4
Discounting For Free
PRICING
GO TO MARKET
Mistake 5
Stop Discounting the SaaS Price
DISCOUNTING
GO TO MARKET
GTM Coaches
GTM Growth Coach
“Specialized in pricing, 6-7 figure sales, exit planning”
15
M&A
12
6-7 Figure Deals
GTM RevOps Coach
“Build the GTM Sales + Operating plan that will scale”
13
Coaching
6
Scale-Ups
GTM Sales Coach
“Clarify the next move and make the yourself unstoppable”
15
Coaching
5
$1M ARR+
How to get started
Get started on your own. If you get stuck or want to Go Fast, talk to a Coach!
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